Bloomingdale’s Big Brown Bag
做這個設計有非常多的小細節及頁面, 還必需要完整的顧全到所有使用者不同螢幕大小, 因此常常一個頁面要做出四個版本。
There are lots of tiny details and pages in the design, we were also covering different resolutions and screen sizes in different handheld devices, so lots of times I had to design 4 versions of 1 page.
這是Bloomingdale’s內部第一次設計APP, 看似是非常簡便畫面的Big Brown Bag, 可是我花了七個月的時間與所有Bloomingdale’s內部的組員大家一起合力完成的。
Big Brown Bag is the first ever app from the Bloomingdale’s internal team, it looks like a simple clean app, but from design to development, it took the entire hardworking team 7 months to complete. It was a huge team effort.
Big Brown Bag不但讓所有愛Bloomingdale’s的大家都能隨時購物, 這個APP也有一個非常特殊的功能, 那就是”禮品註冊”。在國外, 要結婚及生baby的小夫妻都會先把家裡需要的物品在他們喜歡的店家進行禮品註冊, 而想要祝福新人及准爸媽的就可以從這個註冊清單中購物及送禮, 非常類似台灣的紅包。傳統的方法是在店家利用他們的條碼掃描器一一掃描並和工作人員確認, 回到家上網才能更改數量及細節。這次Big Brown Bag結合了手機相機的條碼掃描功能, 讓新人及准爸媽能在店裡看到什麼就能用自己的手機加入清單, 還可以直接在APP裡變更數量, 顏色及大小, 非常方便。
Big Brown Bag allows everyone who loves Bloomingdale’s to shop through their phone right away, but what sets it apart from the other e-commerce app is its Registry functionalities. For couples who are creating a bridal registry, they could skip the step of building the list with a scan gun at the store and then head home to edit the entire registry list online. Instead, they can leverage the barcode scan technology from the smart phone camera and build their list in the app and have the list portable with them to edit anytime they want. They could change the color size and quantities of the items they’ve scanned, it’s super convenient.
我非常開心這次接了這個案子。其實設計方面二月就已經收尾, 所以我現在也在做新的案子了, 但第一次親手領導整個APP的設計方向我學到了非常的多, 也因此認識了好多絕頂聰明的朋友。
I was really glad to have worked on this project. The actual design phase for this actually ended back in February and I’ve already moved onto other projects. However, it was my first time leading the design for a multi-platform app and I’ve learned so much. On top of that, I’ve also met some REALLY smart friends.
以一個設計師的角度來看, 這個APP有絕對的進步空間, 但它能以現在漂亮的姿態上市, 我已經倍感驕傲!
From a designer’s point of view, there is definitely still room to improve. But it could launch and look the way it does now, I already feel extremely proud!